CATHEDRAL CORPORATION’S MARIANNE GAIGE, CHAIRMAN AND CEO, IS A PRINTING INDUSTRY HALL OF FAME INDUCTEE AS ANNOUNCED BY PRINTING IMPRESSIONS.

Friday, July 26, 2019 - Rome, NY

Cathedral Corporation’s Marianne Gaige, Chairman and CEO, is a Printing Industry Hall of Fame inductee as announced by Printing Impressions.

In the article, Marianne shares that “focus”, on the core values and mission of the company, is the driving force for Cathedral Corporation. Cathedral was incorporated in 1916 and began serving the Catholic market delivering personalized communications to church members. By developing a partnership with the parishes, Cathedral was able to stand out from the crowd. Cultivating these partnerships with customers in other industries including credit unions and community banks, healthcare insurers and providers, colleges and universities and government and municipal entities has given the company the ability to grow consistently.

“She is a visionary,” Eve Van de Wal, regional president for Excellus. Under Marianne’s leadership, the company primarily serves member and community-based organizations with financial, marketing, fundraising and customer care communications. Being early adopters in technology such as e-presentment, digital color printing advancements and cross-media campaigns allowed Cathedral to help their clients deliver top-notch customer communications.

In addition to her role at Cathedral, Marianne is committed to her family and to being a leader/mentor in the printing industry. “Printing is a glorious industry, and so important,” Gaige said. “An email doesn’t create the attachment that an incredible printing piece does. Print says ‘I know you, I care about you.’

To read the full article please click here.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

JAMES MICHAEL KOPP RETURNS TO CATHEDRAL AS VICE PRESIDENT AND MANAGING DIRECTOR

Thursday, May 23, 2019 - Rome, NY
Cathedral Corporation is pleased to announce the hiring of James Michael Kopp as Vice President and Managing Director of Non-Profit Programs.

James will provide leadership to the teams that develop, implement and evaluate fundraising and communication programs for non-profit organizations throughout the United States.

Marianne W. Gaige, Chairman and Chief Executive Officer at Cathedral, is excited with James’ return. “His background and years of experience as a consultant for the non-profit industry will serve as a perfect catalyst for us in this market. James will have a positive influence on our clients and the communities they serve.”

James served as a Senior Managing Director at Changing Our World providing counsel in the development of comprehensive advancement initiatives for organizations such as the United Nations Foundation, the Sesame Workshop, the United States World War One Centennial Commission and the National Society of St. Vincent DePaul.

For more than 25 years, he was a Senior Development Officer and held executive positions with a number of private and public institutions of higher education. James also served as Director of Advancement for the Roman Catholic Diocese of Albany. He holds a Master’s degree from the University of Maine.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

CATHEDRAL HIRES SHELLEY SWEENEY AS SENIOR VICE PRESIDENT AND GENERAL MANAGER

Thursday, May 16, 2019 - Rome, NY
Cathedral Corporation welcomes Shelley Sweeney as Senior Vice President and General Manager, Religious and Non-Profit Communications and Fundraising Business.

As the company continues to deliver strategic communication solutions to the Religious and Non-Profit markets, Sweeney’s presence will provide an immediate impact. Having past experience working with customers on a global scale, she has been involved in the transformation of businesses, helping to bring them to profit and growth. She manages the overall go-to-market strategy, including market analysis, identification of key business opportunities, sales coverage, product and solution requirements, marketing plans, customer engagement and relationships.

Marianne W. Gaige, Chairman and Chief Executive Officer at Cathedral, is very confident in Sweeney’s business development skills and her ability to connect with this sector. “Shelley’s unique experience enhances our ability to build and maintain strategic partnerships with our clients. Cathedral continues our commitment to deliver communication solutions supporting faith based and non-profit organizations. Her involvement will position them to continue to meet their mission and fundraising goals.”

Shelley spent 33 years with Xerox Corporation in a number of positions dedicated to engineering, sales, operations and marketing. Her most recent position was Vice President / General Manager for the Service Bureau, Catalog and Direct Marketing Sector, Graphic Arts Industry.

Holding a Bachelor of Science Degree in Business Marketing, she also completed the Smith College Executive Management Program. In addition to her experience at Xerox, Shelley was an electrical engineer for ITT/Federal Electric Corporation.

About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite (specialized set of services developed to handle critical communication needs), data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at tschottenhammer@cathedralcorporation.com.

MESSA APPOINTED VP OF CHURCH SALES AT CATHEDRAL CORP.

Monday, April 24, 2017 - Rome, NY

Sales veteran James Messa has returned to Cathedral Corporation as vice president of Church Envelope Sales, responsible for developing new church fundraising products and working with the Church Sales team to generate new business. He reports to Marianne W. Gaige, chief executive officer and chairman of the board at Cathedral, which is a leader in, personalized print and digital communications for member and community-based organizations.

“We are thrilled to welcome Jim Messa back to Cathedral,” Gaige said. “Everywhere Jim has worked, he’s had a great record of accomplishment, and we’re excited about what his leadership will bring to Cathedral and our customers.”

Messa has 25 years of sales and customer service experience, 15 of them in the church industry. Most recently, he was director of Campaign Programs at Liturgical Publications, Inc., New Berlin, Wisc. Prior to that, he was with Cathedral in two separate stints, from 2009-2015 and 2003-2007, rising to the position of regional sales director for Church & Diocesan Services. He also was a new marketing development specialist at Sturges Manufacturing Co., Inc., Utica, N.Y.

Outside of work, Messa has served as a Faith Formation Advisory Committee member at Our Lady of the Rosary Church, New Hartford, N.Y. and as a New Hartford town councilman. He has a bachelor’s of professional studies (business management) from the State University of New York Institute of Technology at Utica/Rome, N.Y.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Deer Park, N.Y.; Lincoln, R.I.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, municipal and governmental services, higher education, non-profit fundraising and churches.

CATHEDRAL CORPORATION ACQUIRES D.P. MURPHY CO.

Friday, March 24, 2017 - Rome, NY

Cathedral Corporation, a trusted provider of financial, marketing and fundraising communications, has acquired D.P. Murphy Co. The Deer Park, New York-based company provides offering envelopes, special mailings, letterhead and envelopes, mass and prayer cards, registers and online services to the church communities in the Tri-State area.

D.P. Murphy, like Cathedral, has a long, rich history serving the Catholic community. For over 140 years they have provided exceptional customer service, assisting their clients in achieving financial goals, all while building a strong mutual relationship. D.P. Murphy will continue to operate with their invaluable team of dedicated employees, many of whom have worked for the company for over 30 years.

CATHEDRAL’S CONTRIBUTIONS TO THE MAILING INDUSTRY SHOWCASED IN SMITHSONIAN EXHIBIT

Thursday, October 6, 2016 - Rome, NY

A virtual exhibit at the Smithsonian National Postal Museum showcases the contributions Cathedral Corporation has made to the U.S. mailing industry. The exhibit, “America’s Mailing Industry,” opened this month and describes how the U.S. Postal Service and private industry have worked together for more than 200 years to help people correspond and conduct business.

Cathedral Corporation has been working with the U.S. Postal Service since the 1920s, when the company began supplying mailed offering envelopes to its church customers. Today those services have expanded to include data management, production of print and electronic transactional documents such as invoices and account statements, development of personalized direct marketing programs, and customer care communications—all tailored to specific customer needs.

“The strong relationship we have with the U.S. Postal Services is fundamental to our success and to our customers’ successes,” said Cathedral Corporation Chairman and CEO Marianne Gaige. “The way people and businesses communicate is changing, but mail continues to be a critical service for our clients, even as we develop new ways to support them with digital services.”

Cathedral is one of 70 companies represented in the exhibit with Web pages on their mailing industry contributions. Cathedral’s exhibit page, describing the evolution of their pioneering print-and-mail services, can be found here.

“America’s mailing industry is quite possibly the most successful government–private sector partnership in our nation’s history,” said Allen Kane, director of the Smithsonian National Postal Museum. “We are excited to tell this story, as most people don’t even know the industry exists.”

Future plans for the exhibit include designing and constructing a physical “America’s Mailing Industry” exhibition on-site at the museum.

The Smithsonian’s National Postal Museum is devoted to presenting the colorful and engaging history of the nation’s mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. Web site: www.postalmuseum.si.edu.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Lincoln, R.I.; North Haven, Conn.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, higher education, non-profit fundraising and churches.

CATHEDRAL’S WALTZ APPOINTED TO KEY USPS INDUSTRY FOCUS GROUP

Wednesday, December 9, 2015 - Rome, NY

A Cathedral Corporation executive has been selected by the U.S. Postal Service (USPS) to serve as the top industry representative on its Area Mailing Industry Focus Group. Kimberly J. Waltz, vice president, Postal Affairs and Business Development, Cathedral Corporation, will serve as the national industry co-chair of the 35-member advisory board.

The Area Mailing Industry Focus Group brings together top executives from the USPS and USPS customers to address service issues relating to first-class, periodicals and standard-mail delivery.

Waltz has more than 30 years of experience in the mailing industry and has served on a number of USPS committees, including a previous stint in the Area Mailing Industry Focus Group as Northeast Standard Mail Co-Chair. She is currently a member of the USPS Mailer Technical Advisory Committee, a former national Industry Co-Chair of the USPS National Advisory Committee, and the winner of the 2004-05 USPS Industry Member of the Year. In addition, she is a member of the Executive Committee for the Providence, R.I., Postal Customer Council and the former president of the Offering Envelope Association. Waltz joined Cathedral in 2010.

CATHEDRAL EXPANDS SOCIAL MEDIA PRESENCE

Friday, October 24, 2014 - Rome, NY

As a valued customer, you already understand how Cathedral Corporation’s personalized print and digital media services help you transform your customer information into strong relationships that drive growth. Now, Cathedral Corporation is offering our clients another way to connect with us and engage with each other through our expanded presence on popular social media channels.

These corporate social media channels offer a single place where Cathedral, Cunneen, AXIS and Student Source customers from a myriad of industries – including Financial Services, Healthcare, Higher Education, Non-profit Fundraising and Churches - can come together. No matter how we work with you – whether it’s providing financial, marketing or fundraising communications, transactional documents or customer care solutions from Rome, NY; Lincoln, RI; or Orlando, FL– we are supporting you from a single, comprehensive presence in the social media landscape. This one voice gives you the rare opportunity to engage with your peers across industry lines to share best practices, learn effective strategies, and connect with like-minded professionals eager to build robust business relationships.

Click the icon to join the conversation on:

As we embrace these immediate methods of communication, we look forward to a healthy and robust dialog that expands our knowledge of our customers and helps us all better connect in a world where relationships are ultimately our most prized business resource.

CATHEDRAL CORPORATION ANNOUNCES CUNNEEN—A CATHEDRAL SOLUTION

Tuesday, October 15, 2013 - Rome, NY

Cathedral adds the experience and reach of Cunneen, a leader in Catholic stewardship and fundraising, to its CATHEDRAL ESSENTIALS® FOR GIVING suite.

Cathedral Corporation, the leading provider of Catholic stewardship envelope and direct-mail solutions, is proud to announce the addition of Cunneen to its full-services Church Division. CUNNEEN—A CATHEDRAL SOLUTION brings its tradition of trusted family leadership in Catholic offertory enhancement, capital campaign management and community engagement to the CATHEDRAL ESSENTIALS FOR GIVING suite of products and services. The acquisition widens Cathedral’s commitment to providing parishes, dioceses and organizations with a complete, seamless support structure for their mission and ministry.

“Bringing Cunneen to Cathedral is a great match for us and for our customers,” said Marianne Gaige, President and CEO of Cathedral. “Like Cathedral, Cunneen has strong family roots and a long tradition of serving the Catholic community. CUNNEEN—A CATHEDRAL SOLUTION enhances our ability to provide parishes, dioceses and organizations the highest quality resources for the whole spectrum of stewardship, fundraising and advancement, all in one place. CATHEDRAL ESSENTIALS FOR GIVING is truly unique in the Catholic stewardship universe.”

Cunneen President John Cunneen joins Cathedral as Vice President of the Church Division. “This is a win for our loyal customers who trust us to help them build a stronger future, starting today,” said Cunneen. “We can now connect them with integrated, personalized solutions for all their stewardship needs. And we can extend our proven services and trademark customer service to an even wider base, without losing the personal touch.”

Among the key services CUNNEEN—A CATHEDRAL SOLUTION provides are:

Proven Offertory Enhancement Solutions

With sustainable weekly giving increases of 25%-30%, parishes across the country have a firm foundation for ongoing mission and ministry.

Trusted Capital Campaign and Major Donor Support

Experienced, effective campaign management, major donor cultivation and pledge redemption services help parishes and dioceses build responsibly for a secure future.

Innovative Community Engagement Strategies

Engaged parishioners give more generously of money and time, attend Mass more frequently and are more active participants in all aspects of parish life. In addition to CUNNEEN—A CATHEDRAL SOLUTION, the CATHEDRAL ESSENTIALS FOR GIVING suite includes CATHEDRAL ENVELOPE SOLUTIONS, CATHEDRAL DIOCESAN SOLUTIONS and CATHEDRAL eGIVING.

To learn more about how CATHEDRAL ESSENTIALS® FOR GIVING can help your parish or diocese, please visit www.ChurchGiving.com.

About Cathedral Corporation

Cathedral Corporation offers the Cathedral Essentials® for Giving line of print and electronic communication resources, including personalized direct mail, e-marketing services, data analysis and application, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation has nearly a century of experience in providing Catholic churches and dioceses with stewardship support for their mission and ministry. The company employs 180 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI.

About CUNNEEN—A CATHEDRAL SOLUTION

Cunneen is the leading provider of offertory enhancement, capital campaign consulting and community engagement programs serving the Church in America. Founded in 1981 by Frank Cunneen and now led by John Cunneen, the firm enters its fourth decade and its new position within Cathedral with an unyielding commitment to provide solutions to enhance Catholic giving.

CATHEDRAL CORPORATION RECOGNIZED FOR HIGHLY SUCCESSFUL RECRUITMENT CAMPAIGN

Tuesday, June 5, 2012 - Rome, NY

Cathedral Corporation was recently recognized as a finalist in the United States Postal Service’s Deliver® M.A.I.L. (Marketing Achievement in Innovation and Leadership) Award™ for achieving a highly successful recruitment campaign for the Roman Catholic Diocese of Albany Catholic Schools office.

The goal of the campaign was to promote the system of Catholic secondary education within the Diocese of Albany to current students in grades 4 through 8 attending Diocesan primary schools.

Cathedral’s solution was dramatically different from the traditional approaches for Catholic-based education recruitment, such as lawn signs and billboards. Instead, Cathedral used student information to develop personalized print and digital media services to gain a competitive edge by strengthening relationships. The result was a campaign in which customized postcards containing URLs to a unique microsite were sent to four segmented audience groups: male students, female students, parents of male students and parents of female students.

Each postcard was personalized using variable data and select imagery based on the targeted student’s gender. The microsite that the recipient was directed to included his/her name, current school of record and gender-specific imagery.

“Similar to other Diocese, over the years we have had declining enrollment,” said Tish La Torre, director of institutional advancement, Diocese of Albany Catholic Schools. “Part of that was economics and part of it was that there has been competition from public schools in our area. The Cathedral program piqued the kids’ interest. It really broadened their choices, allowing them to go online themselves to look at all local Catholic school options and compare. This personalization streamlined our marketing approach to achieve better results than we’ve ever seen.”

The campaign resulted in a record 38% of recipients visiting the microsite. According to the Direct Marketing Association, the average penetration rate for a direct mail campaign to a prospect list in 2011 was 1.3%.

“We are honored to have been considered for this award by the USPS and are proud to say that this campaign reflects the same enthusiasm and knowledge we implement for each of our clients,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Our expertise is transforming prospect information in a way that builds stronger relationships and gets results.”

In addition to achieving record results, the Diocese was also able to track visitors for the first time ever, providing them with numerous follow-up opportunities. “Catholic education is facing many challenges, including competition for donors and decreased student enrollment,” Gaige said. “Our direct marketing programs allow for more efficient spending of recruitment dollars. Rather than diluting crucial funds with expensive billboards and signs that cannot be tracked, our results-driven solutions use targeted messaging. This ensures our approach is of interest to the audience, generates higher response rates, and results in quality leads.”

Cathedral is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs. Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

CATHEDRAL OFFERS EASY ACCESS, INSTANT CUSTOMIZATION WITH ONLINE ORDERING FOR CHURCH PRODUCTS

Monday, April 30, 2012 - Rome, NY

Recognizing the increasing demand on parish administrators’ time, Cathedral Corporation has launched parishessentials.com, a new online store featuring the company’s full line of church-related products.

This new website gives customers instant access to Cathedral products, including customer-friendly features that alleviate the strain on administrators and volunteers. This includes:

  • Products that can be instantly customized.
  • Real-time editing capabilities.
  • Hassle-free refilling of previous orders.

“With parishessentias.com, our customers have the convenience and flexibility to instantly design, create and customize a wide range of church communication and fund raising products,” said Marianne W. Gaige, president and chief executive officer of Cathedral Corporation. “Our customers benefit by spending much less time in the editing and approval process, providing parish administrators with the products they need faster.”

Among other features, customers also have the ability to upload their own graphics to a resource library. This turns the continuous creation of custom, branded documents into a simple and efficient process.

Cathedral is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs. Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

CATHEDRAL EXPANDS NONPROFIT OFFERINGS WITH ADDITION OF DIRECTOR OF CULTURAL AND FOUNDATION SOLUTIONS

Monday, April 30, 2012 - Rome, NY

Cathedral Corporation has expanded and optimized its offerings to nonprofit organizations by naming industry expert Diane LaVigna to the newly created position of national director of cultural and foundation solutions.

Cathedral, a national provider of personalized direct mail and e-marketing programs, recognized the growing need to provide specialized and strategic services to assist nonprofits in achieving and exceeding their development and membership goals.

LaVigna will draw from her years of experience in the nonprofit sector to apply variable data print and payment technologies to deliver highly customized, personalized and automated solutions. As a result, customers will enjoy dramatic improvements in the attraction, engagement, retention and growth of members and donors.

“Diane brings with her a first-hand understanding of the challenges facing nonprofits today,” said Marianne Gaige, president and chief executive officer of Cathedral Corporation. “Her expertise will guide our customers in successfully overcoming the ever-increasing competition for donor dollars and dwindling memberships with campaigns using targeted solutions, designed to save precious time and money.”

LaVigna, a Certified Fund Raising Executive, has more than 20 years of knowledge in nonprofit management, fund raising, marketing and communications. Her experience includes seven years as executive director of the New York Credit Union Foundation and eight years in development for the Albany Institute of History & Art. LaVigna earned a bachelor’s degree from Syracuse University and resides in Cohoes, N.Y.

Cathedral transforms customer information into stronger relationships that drive business growth through personalized print and digital media services. The company serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I. and Huntsville, Ala.

DIOCESAN AND PARISH WEBINAR: INCREASED OFFERTORY PROGRAMS

Monday, April 23, 2012 - Rome, NY

Whether your goal is to enhance stewardship and accountability, improve household registrations, increase weekly envelope usage, or enhance offertory contributions overall, Changing Our World and Cathedral Corporation will share with you our experiences and best practices that will help you to reach your goals. You'll also hear from your peers as we have the privilege of being joined by Monsignor Kieran Harrington, Vicar for Communications for the Diocese of Brooklyn and Administrator of the Church of Saint Joseph. Monsignor Harrington will share with his thoughts and experiences on enhancing offertory collection.

There will be a live Q & A session immediately following the presentation. We encourage you to submit questions in advance. You may do this through the RSVP page. This webinar is free of charge.

When: Tuesday, April 24, 2012 | 2:00 pm to 2:45 pm EST | Register!

CATHEDRAL’S GAIGE HONORED AS ONE OF OUTPUTLINKS’ WOMEN OF DISTINCTION

Tuesday, October 11, 2011 - Rome, NY

Cathedral Corporation’s President and CEO Marianne W. Gaige has been recognized as one of OutputLinks Communications Group’s 2011 Women of Distinction Award recipients.

The Women of Distinction award honors women in the global print, document and high volume transaction output industries. Gaige was selected for her leadership, experience and contributions to the trade.

“At Cathedral Corporation, Marianne Gaige has transformed [the company] into an innovative leader in direct marketing, transactional and transpromo services for small and medium-sized businesses,” said award nominator Shelley Sweeney, Xerox Corporation vice president/general manager service bureau/direct marketing, production systems group/graphic communications.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries. The company is recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs.

“I am humbled and honored to be included in this exceptional group of women,” Gaige said. “Their contributions have revolutionized the industry and to be recognized alongside them is rewarding. I remain committed to putting to use my experience for the benefit of Cathedral’s customers and the advancement of the industry.”

Gaige holds a bachelor’s degree from Alfred University and an MBA from the Harvard University Graduate School of Business. She currently serves on the Adirondack Bank Board of Directors, the Upstate Cerebral Palsy Board of Trustees, the Mohawk Valley Economic Development Growth Enterprise Corporation (MV EDGE) Board of Trustees, the Regional Advisory Board for Excellus Blue Cross Blue Shield, and is a Vice Chairperson of the Board of Trustees for Utica College. Marianne also serves on the Board of Trustees for the Imaging Network Group (INg), an international association of service bureaus that provide data management, printing and mailing, and electronic billing and presentment.

CATHEDRAL NAMED USPS BUSINESS ALLIANCE PARTNER

Friday, September 9, 2011 - Rome, NY

Already recognized as a national leader in transactional documents, customer care communications, personalized direct mail and e-marketing programs, Cathedral will work with the USPS to achieve superior mail performance on behalf of its customers.

As a Business Alliance partner, Cathedral will have the most up-to-date information on current and future postal service products and special promotions. Customers will benefit from enhanced solutions that will maximize their return on investment, a direct result of Cathedral’s expanded knowledge and insight gained through this partnership.

“Our years of mail processing, combined with this new partnership, further solidifies our direct marketing capabilities to help our customers drive results and help them grow,” said Marianne W. Gaige, president and CEO of Cathedral Corporation.

In 2009, the USPS reorganized its sales force and created the Business Alliance – a sector focused on understanding and enhancing the relationship of their business partners. The group’s objective is to build on these relationships to deliver outstanding service and high-value products to customers.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

Cathedral Corporation provides personalized marketing and financial communications services that use data, print and digital media to foster stronger customer relationships and drive business growth. With headquarters in Rome, N.Y., and facilities in Lincoln, R.I.; North Haven, Conn.; Inglewood, Calif.; and Orlando, Fla., the company serves 5,000 businesses and non-profit organizations nationwide in financial services, healthcare, higher education, non-profit fundraising and churches.

FUNDRAISING WEBINAR: A MORE EFFECTIVE DIOCESAN ANNUAL APPEAL PROGRAM

Wednesday, August 17, 2011 - Rome, NY

When: Thursday, September 29, 2011 ~ 11:30 am to 12:15 pm

SIGN UP NOW!

Annual fund campaign receipts down this year? Are your donor attrition rates increasing each year? Could you be raising more money on an annual basis?

If you are experiencing any of these issues, please join us for a FREE live webinar on September 29th; Segmentation and Personalization: A Guide to Implementing A More Effective Diocesan Annual Appeal Program.

Presented in concert with both Changing our World and Cathedral Corporation, this webinar will provide strategies that are proven to significantly enhance both the direct mail and parish support components of your annual program. Senior development staff members from the Roman Catholic Archdiocese of New York and the Diocese of Dallas will discuss how these strategies were implemented into their annual programs.

This session will include tips and tools to help your Diocesan development department, including:

  • How to secure pastor buy in to the annual fund
  • How to optimize your annual appeal direct mail program
  • How to personalize your appeal at the parish level
  • How to get the best results from your parishes

Presenters include: Gavan Mooney, Senior Managing Director at Changing Our World; Jim Kopp, National Director of Nonprofit Services at Cathedral Corporation; Channon Lucas, Interim Director, Archdiocesan Stewardship Appeal at Archdiocese of New York; and Jim Urbanus, Director of Development at Diocese of Dallas.

There will be a live Q & A session immediately following the presentation. We encourage you to submit questions in advance. You may do this through the RSVP page.

CATHEDRAL PARTNERS WITH CHANGING OUR WORLD TO OFFER SEAMLESS FUNDRAISING CAMPAIGN SERVICE

Thursday, June 16, 2011 - Rome, NY

Cathedral Corporation has formed a strategic partnership with Changing Our World, an internationally recognized fundraising consulting firm, to offer clients complete and seamless fundraising campaign service.

“This collaboration will benefit our customers by combining Changing Our World’s leadership in fundraising consulting with our expertise in executing highly personalized direct marketing and electronic communications campaigns that produce superior financial results,” said Marianne Gaige, President and Chief Executive Officer of Cathedral Corporation.

Brian Crimmins, Chief Executive Officer of Changing Our World, agreed. “Together, we can offer comprehensive services, combining our strengths in fundraising counsel and strategic guidance with tailored direct-mail expertise. We are offering a unique package, providing everything for the client, start to finish.”

Cathedral had its beginnings as a church envelope company nearly 100 years ago, and has grown to serve more than 5,000 clients including credit unions, banks, educational and health care institutions, utilities and other industries in a variety of fields. It received “Best of the Best” awards from Xerox Corp. for direct mail in 2009 and for transpromo in 2010. Last fall, Cathedral received the Direct Mail Association’s Innovations Award for its multi-channel communications campaign for the Catholic Diocese of Erie, PA.

One of Cathedral’s strengths is the soundness of its data protection and validation measures, which ensure the confidentiality of client data and correct addressing of direct mail. The corporation holds SAS70 Level II certification, the top rating an organization can receive, through an external audit of quality control of its print and mail services.

Changing Our World is an internationally regarded fundraising firm, working with its nonprofit clients to raise hundreds of millions of dollars, develop innovative partnerships, and grow to meet changing needs. Changing Our World services nonprofit organizations across various sectors, including; faith-based, independent and Catholic schools, higher education, healthcare, human services and international relief and development. Changing Our World develops and executes effective strategies for its clients based on an understanding of their unique challenges and opportunities; the expectations of donors, consumers, and stakeholders; and the dynamics of the marketplace.

About Cathedral Corporation

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, NY, with additional facilities in Lincoln, RI; St. Louis, MO; and Huntsville, AL.

About Changing Our World

Changing Our World is an international consulting firm providing personalized solutions in all areas of fundraising and philanthropy. With a staff of more than 100 professionals in three areas of practice – Fundraising, Corporate Social Engagement, and Interactive Services – Changing Our World is the trusted adviser to the world’s leading nonprofit organizations, corporations, private foundations, and philanthropic individuals. The firm’s ability to effectively collaborate to deliver innovative solutions, share best practices, and understand the nuanced strategies that drive clients across the sector forward is what differentiates them from their competitors. Headquartered in New York, Changing Our World also has offices in London, Los Angeles, Washington DC, and Boston. For more information please visit www.ChangingOurWorld.com

PERSONALIZED URLs WORK FOR NONPROFITS

Friday, April 1, 2011 - Rome, NY

Today, every fundraiser understands that direct mail can't do it all. Any campaign needs the other channels, to some extent ... and ideally on the same page. And while the closely coordinated direct-mail and e-mail campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage is a personalized URL (PURL) campaign.

The Diocese of Erie is the first diocese in the United States to develop, implement and deploy a PURL program for its fundraising efforts. The level of sophistication of the targeted messaging and audience segmentation made this campaign particularly innovative when compared to previous efforts.

Read more about how Cathedral helped the Diocese of Erie implement this program at:

http://www.fundraisingsuccessmag.com/article/personalized-url-report-shows-purls-help-fundraisers-increase-membership-donations/1

CATHEDRAL CORPORATION WINS INNOVATION AWARD FROM DIRECT MARKETING ASSOCIATION

Thursday, October 21, 2010 - Rome, NY

Cathedral Corporation has received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. The goal of the campaign was to reinvigorate lapsed donors using a series of three postcards to drive them to personalized URLs to reconnect, followed by a direct-mail solicitation.

The postcards themselves did not directly solicit the lapsed donors but focused on the question “What Does It Mean to be Catholic?” with a series of answers available through the recipient’s personalized URL.

The campaign, which targeted 5,000 lapsed donors who had not contributed over a four-year period despite annual solicitations, resulted in more than 600 contributions totaling more than $125,000 within weeks of deploying the campaign.

“We are pleased and honored to have received the Innovations Award from the Direct Marketing Association, recognizing both the strategy and execution of the program developed for the Diocese of Erie,” said Marianne W. Gaige, president and CEO of Cathedral Corporation. “Programs like these are the future of marketing in this age of the Internet and I am so proud that we are among the leaders.”

The Diocese of Erie is the first diocese in the United States to use a PURL program to reach out to lapsed donors, and its success represents a 100-percent increase over previous efforts. Given the attrition of donors in the past decades, when other campaigns to target lapsed donors have achieved success rates in the .05 percent to 2 percent range, the campaign may serve as a model for future outreach programs.

“This integrated communication program allowed the diocese to reconnect with and reacquire lapsed donors,” said James Kopp, national director of diocesan accounts for Cathedral Corporation. “With strategic use of multi-channel media we are able to help our clients reverse downward trends in the philanthropic field and reinvigorate relationships with their members. This approach is relevant to any not-for-profit development professional who has been frustrated with the results of traditional single-channel campaigns.”

The DMA Innovation Awards recognize innovative advances being made in the field of direct and digital marketing technology that have influenced and improved the marketing industry.

The award is Cathedral Corporation’s second major industry award in 2010 and its second direct-mail honor in two years. Cathedral received Xerox Corp.’s “Best-of-the-Best” award in transpromo earlier this year for its work with Citadel credit union. The project included redesigning the credit union’s statements, adding color to highlight key information such as deposit and loan balances, and instilling a sound data management and preparation process.

Cathedral serves a wide range of businesses including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

CATHEDRAL SPONSORS 21st ANNUAL SEFCU FOUNDATION LABOR DAY 5K

Thursday, September 3, 2009 - Rome, NY

Cathedral is proud to support the event taking place on Monday, September 7th at the SEFCU Headquarters at 700 Patroon Creek Blvd. in Albany, NY. Money raised by the event goes directly to Gilda’s Club Capital Region, which was founded in honor of Comedienne Gilda Radnor who died of ovarian cancer in 1989. The race is now in its second decade. To date, the race has raised over $167,000 to support human services organizations in the Capital Region. The race consists of a 5k race for adults, a 5k walk, and a traditional 1k Fun Run for children under 10 years of age. Over 600 runners participate with a goal to exceed the number of runners each year. For more information on Gilda’s Club, please visit www.gccrny.org

CATHEDRAL CORPORATION ADDS INSERTING TECHNOLOGY TO PROVIDE FLEXIBILITY, AUTOMATED DATA VALIDATION

Tuesday, September 1, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has acquired inserting technology that will allow its clients to customize their mailings to a range of clients while providing automated data validation.

Aart Knyff, Cathedral’s executive vice president and director of operations, explained that the right-angle transfer, a specialized piece of inserting equipment, allows Cathedral to merge two different print streams --- for example, one black-and-white and one color --- with 100-percent quality.

The new functionality enables Cathedral’s clients to send statements to their customers, customizing color pieces only for their high-value customers, from a single print run and mailing.

“For instance, this gives you the ability to add a beautiful color front page to certain clients, while running the remainder in black-and white,” Knyff said.

In addition, the equipment verifies the commands against a data file to ensure 100-percent quality, further enhancing Cathedral’s ability to deliver on its quality guarantee to its customers.

The new inserting technology scans an account and, if a page is missing, goes back to the data file, determines the precise page that is missing and ties the problem to a specific record in the file. It will also track that statement throughout its lifecycle on the machine, and if an operator opens the machine to correct a problem, will maintain a record of that as well.

Knyff said that the new equipment also enhances Cathedral’s ability to provide automated data verification on oversized, 9x12 or 10x13 packages.

The new capability allows Cathedral’s clients to improve their levels of quality and service to their customers by allowing them to differentiate service to high-value customers at a competitive cost, with 100-percent quality.

KOPP JOINS CATHEDRAL AS DIRECTOR OF DIOCESAN ACCOUNTS

Sunday, August 30, 2009 - Rome, NY

Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, has named James M. Kopp director of diocesan accounts.

“Cathedral has been working with parishes for nearly 100 years. With Jim’s experience at the diocesan level, we offer a strategic, long-term perspective to assist in elevating giving at both the parish and diocesan levels,” said Marianne Gaige, president and CEO of Cathedral Corporation.

In October, Kopp will serve as a speaker for the International Catholic Stewardship Council’s 2009 “Strategies for Dynamic Foundations” seminar in Dallas, where he will discuss “Marketing Your Mission.”

He has published numerous articles on strategic planning, grant writing and leadership development within complex organizations, and presented to state and national, corporate and nonprofit leadership groups on developing competencies in fundraising and strategic planning.

“Jim’s comprehensive experience as a senior development officer, including creation and implementation of successful fundraising programs, combined with his experience in managing diocesan development programs, is a tremendous advantage for Cathedral’s customers,” Gaige said.

Kopp spent nearly four years as executive director of development for the Roman Catholic Diocese of Albany, where he coordinated an $8 million annual fund program, implemented comprehensive major gifts and donor stewardship programs, managed a $33 million foundation and coordinated parish and program campaigns for 30 schools, 14 Catholic Charities agencies and 165 parishes.

“My goal is simply to make Cathedral the firm of choice for diocesan development programs,” Kopp said.

Kopp has served as director of development for Capital Repertory Theatre in Albany, the largest subscribed arts organization in the Capital region; director of donor relations and major gifts for Albany College of Pharmacy; and vice president of institutional advancement and senior assistant to the president of Green Mountain College, Poultney, VT, where he previously served as dean of students.

He also held associate and assistant dean positions at Knox College, Galesburg, IL,, and Keuka College, Keuka Park, NY, respectively, and most recently served as executive director of business development at Creative Communication Associates in Albany.

Kopp holds a bachelor of arts degree in English from Cathedral College, Douglaston, NY, and a master of arts in literature from the University of Maine.

CATHEDRAL CORPORATION PRESIDENT, CEO, RECEIVES 2009 MOHAWK VALLEY YWCA OUTSTANDING WOMEN AWARD

Friday, July 10, 2009 - Rome, NY

Marianne W. Gaige, president and CEO of Cathedral Corporation, recently received the YWCA Mohawk Valley’s 2009 Salute to Outstanding Women Award.

The award, presented at the 20th Anniversary Salute to Outstanding Women Luncheon, honors women who live or work in Oneida or Herkimer counties and have demonstrated excellence and leadership in their career paths and communities, according to the YWCA.

An accomplished executive in high-growth companies, Gaige became a senior manager with Cathedral in 1992, was appointed president and chief operating officer in 1996 and chief executive officer in 2008. Prior to joining Cathedral, she was a manager with Price Waterhouse and a consultant with the Atlanta-based firm McMann & Dee.

Gaige has worked with many companies on strategic planning and improvement of operating efficiencies. She holds a bachelor of science degree in accounting from Alfred University and an M.B.A. from Harvard University’s Graduate School of Business. She is also a certified public accountant.

Gaige is the former Treasurer of the Mohawk Valley Economic Development Growth Enterprise Corporation (EDGE), and currently serves as a member of the EDGE Board of Trustees and the Utica Industrial Development Corporation Board of Directors.

Gaige has served on the Board of Trustees of the Imaging Network Group (INg), an international association of service bureaus, for more than 10 years. She serves on the Liberty Mutual Upstate NY Advisory Board, the St. Elizabeth Hospital Board of Trustees, the Upstate Cerebral Palsy (UCP) Board of Trustees; and the Cerebral Palsy Association Foundation Board, and is a vice chair of the Board of Trustees for Utica College.

Gaige lives in Holland Patent with her husband, Attorney Peter O. Gaige.