We work in partnership with our Diocesan clients through a multi-step process to meet their unique needs with a customized fundraising and communication program. From program design to impeccable production and implementation, Cathedral is your partner from start to finish.
Step 1 – Conduct a Comprehensive Audit
The audit will look at Diocesan outcomes of your Bishop's annual appeal for the past 3-5 years that will inform the development of a direct mail process along with the integration of appropriate digital communication tools. The goal here is to understand historical donor information, assess donor segments and identify opportunities to make informed decisions in your next campaign.
Step 2 – Develop a Customized Solution
Each solution is created to meet the specific needs of your Diocese in order to help you:
The key is using the data intelligence in order to make a more informed ask, use of donor relevant messaging and/or graphics, etc. In addition to using the donor name, we can systematically include specific increased donor amounts based on past giving history.
Step 3 – Implementation of the Solution
We have the unique capability to not only develop a custom campaign suited to your needs, but also handle all aspects of a direct mail campaign in-house. Our expert data manipulation and management ensures you communicate the right message to the right person at the right time. Our state-of-the-art production capabilities provide high-quality, 100% accurate communications every time.
Step 4 – Measure and Evaluate Campaign Performance
We analyze the appeal's performance during and after the campaign. These metrics provide you with recommendations for ongoing modification to ensure the highest return for the current appeal and continuous improvement for future appeals.